Armstrong, Wiggins and Pogacar. Who dominates the list of the richest cyclists in history?

Tadej Pogacar in action during the Paris-Roubaix
Tadej Pogacar in action during the Paris-RoubaixCredit: ČTK / imago sportfotodienst / Vincent Kalut

Road cycling has, over the past four decades, developed from being a 19th-century leisurely pastime with informal, dangerous races into what is today a billion-euro global industry dominated by the same broadcast rights, mega-sponsors, billionaire team owners, and marketing deals that set the scene in other sports. Flashscore has based on information from Forbes dived into salaries, prize money, endorsements, and business ventures to establish the total career earnings from the richest cyclists in history.

1. Tadej Pogačar — €60 million+ (still active)

The Slovenian superstar has signed one of the most lucrative contracts in cycling ever, which guarantees him roughly €8 million per year through 2030 with UAE Team Emirates. With his salary, sponsorships (with Colnago bikes and Richard Mille watches among others), merchandising, and bonuses, Pogačar's total earnings in 2025 were estimated to exceed €12 million.

2. Peter Sagan — $50 million

The Slovakian showman was born to be marketed through his charisma and personality in addition to his unmatched consistency (three world titles, seven green jerseys). At his peak, Sagan was the highest-paid cyclist in the world, earning up to €6 million per season. His high-profile contracts were with teams such as Liquigas–Doimo, Tinkoff, Bora–Hansgrohe, and Team TotalEnergies.

3. Chris Froome — $45–50 million

Four Tour de France victories, a Giro d’Italia title, and two Vueltas guaranteed Foome a place among the top earners in cycling. His long spell at Team Sky/Ineos already saw him cash in millions, but his blockbuster contract with Israel-Premier Tech — worth around €5 million per year for five years secured his place among the all-time richest cyclists.

4. Alberto Contador — $30–35 million

“El Pistolero” was the dominant force from 2007 to 2015 in the Grand Tours, and he was well paid for his services. He reportedly received an €8 million per-year offer at his peak, which was astronomical at that time.  In addition, he was known to manage a portfolio of stocks and ETFs, as seen through his participation in trading initiatives with Saxo Bank during his career. 

5. Lance Armstrong — $25-30 million

Lance Armstrong during the early 2000s earned an estimated $20–30 million per year, with a mix of team salary, bonuses, and global sponsorships from Nike, Trek, Subaru, and Oakley. Following his 2012 doping confession, Lance Armstrong's fortune was significantly reduced due to legal settlements, payouts, and lost sponsorships, but he managed to retain wealth through earlier investments. 

6. Bradley Wiggins — $20–25 million

Bradley Wiggins turned into a national icon after becoming the first British Tour de France winner in 2012, and at the same time won Olympic gold at the games in London. His Sky contracts guaranteed him no less than £3–4 million per year, while endorsements from Adidas, Jaguar, Oakley, and Fred Perry added millions to his bank account. 

7. Mark Cavendish — $20 million

The “Manx Missile” became a celebrated key figure often seen in the green jersey as he dominated sprinting for over a decade. Enjoying no less than 165 career wins, including the 2011 Road World Championship, Cavendish established a portfolio of deals with top teams, combined with deals from bike and sportswear brands, which earned him roughly €2–3 million per season during his prime.

8. Primoz Roglic — $15–20 million (still active)

The former ski jumper turned Grand Tour champion enjoyed three Vuelta wins, a Giro victory, and Olympic gold, which turned him into a household name on the European cycling scene. In 2023, Roglic signed a high-profile move to Bora-Hansgrohe, which reportedly pays him a base salary of around €4.5 million per season, solidifying his spot among the highest-paid cyclists in the world.

9. Greg LeMond — $13–15 million

Greg LeMond, who became world famous for winning the Tour de France by eight seconds in 1989, became a pioneer for cycling stars cashing in on financially lucrative contracts when he signed a deal in 1990 with Team Z worth nearly $2 million per year, which was more than many top footballers earned at that time.

10. Miguel Induráin — $10–12 million

Spain’s five-time Tour winner was the highest-paid European cyclist of the 1990s. Miguel Induráin built his fortune, estimated at $20–25 million by the mid-2020s, primarily through his five consecutive Tour de France wins (1991–1995), substantial career salaries (averaging $1–1.5 million annually), and endorsement deals.